I don’t know whether you have such an experience. When you cough and bought a bottle of cough syrup and unscrewed the cap. It was dumbfounding. No matter whether it was torn by hand or bite, you couldn’t open the inner packaging. You took the key and poked it into a hole before you started to drink. Sometimes it will get your hands and the bottle, which was very disgusting.

However, the curative effect is really good. After a few mouthfuls, the cough will stop.

This may be the status quo of most Chinese products, the product quality is absolutely ok, but most of them do not pay attention to packaging.

B2B is justifiable. After all, it’s OEM, which according to the customer's demand, and B2B profits are too low, most of the packaging innovations are to further reduce costs; B2C is different, it is their own brand, every product is his own face, and B2C profits are okay, which can support the upgrading of packaging.

A product's first impression on consumers is the packaging. To build a good brand, you must have excellent quality and perfect packaging.

Good packaging, including the following points:

1. Sturdy can protect the product from damage.

2. Beautiful, see packaging as a commodity.

3. Practical, no need to add too many bells and whistles but unused functions.

4. Easy to use, easy to disassemble, easy to open, easy to use, this is a basic principle.

5. Small, after all, it is express which increases the cost.

There are a large number of graphic design companies or packaging design companies on the market. You may wish to spend some money to demand them design, and the gap will immediately appear.

See the comparison chart below:

How do you think which packaging is more attractive to customers?

Appearance, design, and style give people the first impression. Most people who judge people by appearance, so appearance is very important.

In addition to its appearance, it also has functionality and convenience. It is also very important. Just like the syrup at the beginning, it does not take into account the convenience of consumers.

I bought the photo frames, it needed shadowless nails but it's not available in the hardware stores. I thought at the time, I would buy these things online next time, and I would never buy them without shadowless nails.

The packaging is also our tool for collecting customer information.

For example, for Amazon customers, it is impossible for us to know their mailbox or even phone number. If the contact information, Facebook account, or official website can be found on the inner packaging, we may obtain this part of the customer information, which is helpful for us to do marketing in the future.

Moreover, if there is any problem with the product that the customer bought, it is easy to find us and directly communicate with us, and it can greatly reduce the possibility of bad reviews.

Now, most people pay attention to the product, always trying to improve the quality of the product, but they often ignore the very simple packaging problem. Improper packaging may cause damage to the goods, damage the product image, and reduce the service experience, etc.

Therefore, we must simulate the psychology of customers, how to make our packaging more beautiful, easier to use, more practical, and maximize satisfaction.

This is the result that B2C operators most want to see.